Tata is by far India’s largest car manufacturer, dominating the local market with 59% of all vehicles sold. They make cars, buses and trucks predominantly for the local market, but also parts of Africa, Europe and Asia. They also manufacture construction equipment and military vehicles. In 1998 Tata launched the first car completely designed, developed and built by the company, the Indica. The Nano, marketed as the cheapest new car in the world, has a starting price of just US$2,500. In 2008, Tata made a huge leap into the upper echelon of car manufacturers when they purchased the Jaguar and Land Rover brands from Ford. This was after they’d formed a partnership with Fiat in 1997 to produce Fiat vehicles in their Indian factory.
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