Skoda

Skoda was founded in what is now known as the Czech Republic in 1895. It’s one of the world’s five oldest car manufacturers with an unbroken history. The company started because founder Laurin was upset that a German company wouldn’t fix his bike, so started his own bike repair business that evolved motorbike, truck, then car manufacturing. By 2004 half of the cars registered in the Czech Republic, or 1.8 million, were Skodas. The fall of communism saw the government initiate much privatisation, and the Volkswagen Group acquired 30% in 1991, before becoming wholly owned in 2000. Once considered the butt of all automotive jokes, after VW’s takeover and the “It’s a Skoda, honest” campaign, perception changed markedly and sales began to skyrocket.

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