Mazda

Its first vehicle was the Mazda-Go auto-rickshaw in 1931, but didn’t formally use Mazda as the company name until 1984. However, all vehicles produced to this point bore the Mazda name. It differentiated itself from the market with its use of rotary engines, which provide good power and a lighter weight compared to piston engines. But the 1973 oil crisis crippled the company as the petrol guzzling rotary engines meant the cars lost their popularity. Investment kept Mazda afloat, and the rotary engine RX-7 in 1978 and piston powered Roadster (MX-5 in some markets) in 1989 put Mazda back on the map. In Australia, Mazda is now incredibly number two behind Toyota with an 11% share of the market. In no other market does Mazda enjoy this kind of success.

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