Lexus

Owned by the Toyota Motor Corporation, Lexus is the luxury vehicle division of the Japanese manufacturer. The original Lexus LS was launched in 1989, but development began in 1983 under the secret code-name F1. In the U.S Lexus had an immediate impact on competitors BMW and Mercedes-Benz, with sales dropping for the traditional luxury brands by 29% and 19% respectively. Lexus has since gone on to launch additional sedan, coupé, convertible and SUV models. Aside from producing quality vehicles, Lexus is well known for its customer service. Refreshment bars, putting greens, cafes and designer boutiques can be found at some service centres, and they’ve even reserved parking bays at targeted sporting arenas, entertainment events and shopping malls specifically for Lexus drivers.

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