Now owned by the Fiat Group, a pair of Italian Fiat racing drivers founded Lancia in 1906. All the way through until the 1960’s Lancia wasn’t associated with another car manufacturer, and wouldn’t compromise on its high standards. However, rising costs became too much and Fiat launched a takeover bid. Fiat maintained the Lancia image, releasing the Stratos, Gamma and Beta models. Rusting issues greatly affected sales in the UK in the 1970’s and 1980’s, and despite several attempts to win back the market, Lancia withdrew all vehicles from right hand drive car markets in 1994. In 2011 Lancia-built cars began selling in right hand drive markets again under the Chrysler badge.
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