Daihatsu

The oldest of Japan’s numerous car manufacturers, Daihatsu Motor Company is best known for its range of small vehicles. After formation in 1951, Daihatsu started exporting cars to the European market in 1960, but due to the strength of the yen, Daihatsu announced it would withdraw by 2013. In Australia Daihatsu struggled despite overall growth in the new car market, and withdrew in 2006 after 40 years in the country. In the North American market, Daihatsu vehicles have been distributed by Toyota since 1992, which gained a 51% controlling interest in 1988. Daihatsu has shifted it’s focus, and is now a leader in the field of electric car technology and is concentrating it’s efforts on emerging markets, particularly in South-East Asia.

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