Chrysler

Along with General Motors and Ford, Chrysler is considered one of the ‘big three’ manufacturers in North America. Owned by Fiat, the vehicles are sold worldwide using the flagship Chrysler brand, as well as Jeep, Dodge and Ram. Founded in 1928, Chrysler entered the European market in the 1960’s, but the 1973 oil crisis pushed the company to the brink of bankruptcy, forcing an early withdrawal. It has changed hands several times since 1998, with Daimler-Benz, Cerberus Capital Management, the United Auto Workers Pension Fund, and the U.S and Canadian governments all owning a piece at some point. Chrysler Australia predominantly imported Jeep, Dodge, Fiat and Alfa Romeo brands from the 1950’s onwards, but did produce the Valiant. In 1980 Mitsubishi purchased Chrysler Australia.

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